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	<url>
		<loc>https://causemarketing.net/commercial-gallery/coca-cola-americaisbeautiful-campaign-together-beautiful/</loc>
		<video:video>
			<video:title><![CDATA[Coca-Cola #AmericaIsBeautiful Campaign: "Together Is Beautiful" Commercial ]]></video:title>
			<video:publication_date>2017-01-07T13:50:16-06:00</video:publication_date>
			<video:description><![CDATA["Together Is Beautiful" is the 2016 update of Coca-Cola's #AmericaIsBeautiful campaign. Culturally-diverse Americans sing 'America The Beautiful' in multiple languages.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/JchALYBVEGw</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/01/coca-cola-together-is-beautiful.jpg</video:thumbnail_loc>
			<video:duration>77</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/coca-cola-america-the-beautiful/</loc>
		<video:video>
			<video:title><![CDATA[Coca-Cola 'America is Beautiful' Case Study ]]></video:title>
			<video:publication_date>2017-01-07T11:36:34-06:00</video:publication_date>
			<video:description><![CDATA[It's Beautiful -- Coca-Cola's 2014 Super Bowl commercial featuring a culturally and linguistically diverse America -- was coordinated with social media outreach to 87 million people. The commercial was the #1 trending topic on Facebook during the Super Bowl and for the 2 days after.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/JwA4zidqp8U</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/01/coca-cola-its-beautiful-case-study.jpg</video:thumbnail_loc>
			<video:duration>137</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/duracell-quantum-myquantumhero/</loc>
		<video:video>
			<video:title><![CDATA[Duracell Quantum Campaign: #MyQuantumHero Commercial ]]></video:title>
			<video:publication_date>2017-03-08T11:35:48-06:00</video:publication_date>
			<video:description><![CDATA[Duracell donates one million batteries -- which demonstrates the reliability of the new Duracell Quantum battery as the choice of crisis first responders.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/AW7OESjWO-4</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/03/Duracell-MyQuantumHero.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/duracell-power-protect-us/</loc>
		<video:video>
			<video:title><![CDATA[Duracell 'Power Those Who Protect Us' Commercial ]]></video:title>
			<video:publication_date>2017-03-08T21:28:55-06:00</video:publication_date>
			<video:description><![CDATA[In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/WRm_gmRcjwo</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/03/Duracell-Power-Those-Who-Protect-Us.jpg</video:thumbnail_loc>
			<video:duration>48</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/duracell-power-those-who-protect-us/</loc>
		<video:video>
			<video:title><![CDATA[Duracell 'Power Those Who Protect Us' Case Study ]]></video:title>
			<video:publication_date>2017-03-09T01:04:58-06:00</video:publication_date>
			<video:description><![CDATA[Duracell partnered with the National Volunteer Fire Council to associate Duracell batteries with reliability and supporting local, volunteer firefighters.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/ipK9K-jRwV8</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/03/duracell-power-those-who-protect-us-case-study.jpg</video:thumbnail_loc>
			<video:duration>148</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/nike-lace-up-save-lives/</loc>
		<video:video>
			<video:title><![CDATA[Nike 'Lace Up. Save Lives.' Commercial ]]></video:title>
			<video:publication_date>2016-10-10T01:35:32-05:00</video:publication_date>
			<video:description><![CDATA[This NIKE (PRODUCT)RED partnership ad to fight AIDS in Africa features celebrity athletes using the designer NIKE(RED) laces in creative ways. 100% of the profits from the sales of NIKE(RED) laces going to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds: medication for those living with HIV, and soccer-based community initiatives which teach AIDS prevention.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/GyGHIyx8ULY</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/10/b920024333541.5631d834a9204.jpg</video:thumbnail_loc>
			<video:duration>80</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/walgreens-get-a-shot-give-a-shot-campaign/</loc>
		<video:video>
			<video:title><![CDATA[Walgreens 'Get a Shot. Give a Shot' Commercial ]]></video:title>
			<video:publication_date>2016-10-14T01:32:58-05:00</video:publication_date>
			<video:description><![CDATA["When is your flu shot more than a flu shot? When it helps give a life-saving vaccine to a child in need. Walgreens 'Get a Shot. Give a Shot' program has helped provide 15 million vaccines through the UN Foundation.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/StfGQaOvGGk</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/10/walgreens-get-a-shot-give-a-shot.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/yellow-pages-shop-the-neighbourhood-campaign/</loc>
		<video:video>
			<video:title><![CDATA[Yellow Pages 'Shop the Neighbourhood' Commercial ]]></video:title>
			<video:publication_date>2016-11-04T00:07:31-05:00</video:publication_date>
			<video:description><![CDATA[Yellow Pages' evolving 'Shop the Neighbourhood' campaign now promotes use of its YPshopwise app as an integral part of supporting your local community. #ShopTheHood positions Yellow Pages as a champion of the local businesses from whom Yellow Pages hopes to sell advertising.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/IgOKUgCR3iE</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/yellow-pages-shop-the-neighbourhood.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/american-express-small-business-saturday/</loc>
		<video:video>
			<video:title><![CDATA[American Express 'Small Business Saturday' Commercial ]]></video:title>
			<video:publication_date>2016-11-04T01:37:19-05:00</video:publication_date>
			<video:description><![CDATA[Positions American Express as a champion of local small businesses (while subtly promoting use of the American Express Card to make a difference).]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/PLWTNUqcq_I</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/american-express-small-business-saturday.jpg</video:thumbnail_loc>
			<video:duration>77</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/yellow-pages-meet-the-new-neighborhood/</loc>
		<video:video>
			<video:title><![CDATA[Yellow Pages 'Meet the New Neighborhood' Commercial ]]></video:title>
			<video:publication_date>2016-11-04T09:59:33-05:00</video:publication_date>
			<video:description><![CDATA[Yellow Pages positions its app as the change agent for transforming the 'old neighborhood' into a thriving 'new neighborhood': "The difference is in a tap, a swipe, a click. And like that, the doors of those buildings open."]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/QM0PTdFnbUY</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/yellow-page-meet-the-new-neighbourhood.jpg</video:thumbnail_loc>
			<video:duration>77</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/unilever-project-sunlight/</loc>
		<video:video>
			<video:title><![CDATA[Unilever 'Project Sunlight' Campaign: #BrightFuture Commercial ]]></video:title>
			<video:publication_date>2016-11-04T11:04:41-05:00</video:publication_date>
			<video:description><![CDATA[On Universal Children’s Day in 2013, Unilever launched a campaign called 'Project Sunlight,' which it describes as "a growing community of people who want to make the world a better place for children and future generations” and “a new initiative to motivate millions of people to adopt more sustainable lifestyles.”]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/R3edMQ5gFfw</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/unilever-project-sunlight.jpg</video:thumbnail_loc>
			<video:duration>76</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/duracell-hasbro-toys-for-tots/</loc>
		<video:video>
			<video:title><![CDATA[Duracell and Hasbro 'Toys for Tots' Campaign: "Power a Smile" Commercial ]]></video:title>
			<video:publication_date>2016-11-04T12:00:29-05:00</video:publication_date>
			<video:description><![CDATA[Partnership between two for-profit organizations (Duracell and Hasbro) to support the holiday toy drive of a non-profit organization (Toys for Tots). The Duracell ad was part of its #PowerASmile campaign to make a donation of up to 1 million batteries to Toys for Tots for every eligible pack of batteries purchased.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/sl4LoXOGlYs</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/duracell-hasbro-toys-for-tots.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/clorox-green-works-wipes/</loc>
		<video:video>
			<video:title><![CDATA[Clorox 'Green Works' Products: "Wipes" Launch Ad ]]></video:title>
			<video:publication_date>2016-12-26T18:55:42-06:00</video:publication_date>
			<video:description><![CDATA[Clorox -- best known for its conventional bleach -- launched the Green Works brand of eco-friendly products, including wipes which are compostable. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and sold in packages that can be recycled.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/wl2g3Zv2Bmo</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/clorox-green-works-wipes.jpg</video:thumbnail_loc>
			<video:duration>48</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/clorox-green-works-dishwashing-liquid/</loc>
		<video:video>
			<video:title><![CDATA[Clorox 'Green Works' Products: "Dishwashing Liquid" Launch Ad ]]></video:title>
			<video:publication_date>2016-12-26T18:54:52-06:00</video:publication_date>
			<video:description><![CDATA[Clorox -- best known for its conventional bleach -- launched the Green Works brand of eco-friendly products, including a dishwashing liquid made primarily from natural, plant-based ingredients. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and packaged in bottles that can be recycled.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/u_nHVPdCahA</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/clorox-green-works-dishwashing-testimonials.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/clorox-green-works-laundry-detergent/</loc>
		<video:video>
			<video:title><![CDATA[Clorox 'Green Works' Products: "Laundry Detergent" Launch Commercial ]]></video:title>
			<video:publication_date>2016-12-24T00:01:52-06:00</video:publication_date>
			<video:description><![CDATA[Clorox -- best known for its conventional bleach -- launched the Green Works brand of eco-friendly products, including a laundry detergent made primarily from natural, plant-based ingredients. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and packaged in bottles that can be recycled.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/o8NbiVo-07g</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/clorox-green-works-laundry-testimonials.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/spc-ardmona-buyhomegrown/</loc>
		<video:video>
			<video:title><![CDATA[SPC's Ardmona #BuyHomeGrown Commercial ]]></video:title>
			<video:publication_date>2016-12-21T00:53:06-06:00</video:publication_date>
			<video:description><![CDATA[Nostalgic B-roll of Australian family farms is the background for a stirring reading of Australia's national anthem. The anthem is followed by a close-up of cans of Ardmona diced tomatoes. The can labels feature a photo of Aussie farmers who produced the tomatoes.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/eGqWiD7b9Oc</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/egqwid7b9oc.jpg</video:thumbnail_loc>
			<video:duration>77</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/spc-myfamilycan-introduction/</loc>
		<video:video>
			<video:title><![CDATA[SPC #MyFamilyCan Campaign: Introduction ]]></video:title>
			<video:publication_date>2016-12-20T23:29:43-06:00</video:publication_date>
			<video:description><![CDATA[SPC's #MyFamilyCan campaign urges Australians to #BuyHomeGrown. In this introductory ad, Australia's largest fruit processor announces that its SPC and Ardmona brands will switch to labels which feature photos of Aussie farmers who grow the food.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/I0fYG6XMBy4</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/spc-myfamilycan-commercial.jpg</video:thumbnail_loc>
			<video:duration>34</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/bombas-socks-one-pair-purchased-equals-one-pair-donated/</loc>
		<video:video>
			<video:title><![CDATA[Bombas Socks: 'One Pair Purchased Equals One Pair Donated']]></video:title>
			<video:publication_date>2016-12-18T03:50:56-06:00</video:publication_date>
			<video:description><![CDATA[Bombas donates a sock to the homeless for each sock sold. In its first nine months of operations, Bombas sold $450,000 of socks online via word-of-mouth]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/RbttKsGXT58</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/bombas-socks-one-pair-purchased-equals-one-pair-donated.png</video:thumbnail_loc>
			<video:duration>48</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/coca-cola-hilltop-christmas-version/</loc>
		<video:video>
			<video:title><![CDATA[Coca-Cola "Hilltop" Commercial: Christmas Version ]]></video:title>
			<video:publication_date>2016-12-12T00:05:42-06:00</video:publication_date>
			<video:description><![CDATA[Coca-Cola's original "Hilltop" diversity commercial aired in 1971. During the mid-1970s, this new version of the ad was re-worked with a Christmas theme and re-aired each holiday season for several years.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/zhTUET_x4Yo</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/coca-cola-hilltop-christmas.jpg</video:thumbnail_loc>
			<video:duration>76</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/bristol-myers-squibb-standup2cancer-telethon/</loc>
		<video:video>
			<video:title><![CDATA[Bristol-Myers Squibb 'Native Ad' at the StandUp2Cancer Telethon ]]></video:title>
			<video:publication_date>2016-12-11T12:08:21-06:00</video:publication_date>
			<video:description><![CDATA[In this StandUp2Cancer telethon segment, Katie Couric joins bladder cancer survivor Keith Fox who thanks Bristol-Myers Squibb for their immuno-oncology approach.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/6dpnOqM2xaQ</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/6dpnoqm2xaq.jpg</video:thumbnail_loc>
			<video:duration>92</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/cvs-health-standup2cancer-telethon/</loc>
		<video:video>
			<video:title><![CDATA[CVS Health 'Native Ad' at the StandUp2Cancer Telethon ]]></video:title>
			<video:publication_date>2016-12-11T01:00:47-06:00</video:publication_date>
			<video:description><![CDATA[A juice bar with prominent CVS Health signage is the setting for three celebrities to recognize CVS Health for its efforts to reduce cancer, by: no longer selling tobacco, helping people to quit smoking, making it harder for others to start, and supporting StandUp2Cancer's research. The segment aired simultaneously on multiple networks and cable channels.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/ssXhWheEMwk</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/ssxhwheemwk.jpg</video:thumbnail_loc>
			<video:duration>57</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/applebees-veterans-day-herm-edwards/</loc>
		<video:video>
			<video:title><![CDATA[Applebee's Veterans Day Campaign: "Herm Edwards" Commercial ]]></video:title>
			<video:publication_date>2016-12-10T09:56:25-06:00</video:publication_date>
			<video:description><![CDATA[In a Veterans Day commercial which appeared on ESPN, Herm Edwards (an ESPN Analyst) explains that Applebee's has served 7.6 million free meals to veterans and service members and are about to serve a million more.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/fJmSXEDhiNk</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/applebees-herm-davis.jpg</video:thumbnail_loc>
			<video:duration>61</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/disney-store-toys-tots/</loc>
		<video:video>
			<video:title><![CDATA[Disney Store 'Toys for Tots' Native Advertising ]]></video:title>
			<video:publication_date>2016-12-06T23:51:28-06:00</video:publication_date>
			<video:description><![CDATA[Windy City Live hosts Ryan Chiaverini and Val Warner joyfully shop at the Disney Store, buying $5,000 worth of toys that will be donated to Toys for Tots. Later, ABC7 Chicago's meteorologist Tracy Butler presents an oversized $5,000 check from Disney Citizenship to grateful Marines, received on behalf of Toys for Tots. (The $5,000 check represents the value of the donated toys.)]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/Tu9-j5ry6og</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/disney-store-toys-for-tots.jpg</video:thumbnail_loc>
			<video:duration>177</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/subway-national-sandwich-day-native-ad/</loc>
		<video:video>
			<video:title><![CDATA[Subway 'National Sandwich Day' Native Ad on WWE ]]></video:title>
			<video:publication_date>2016-12-06T11:50:42-06:00</video:publication_date>
			<video:description><![CDATA[The WWE's Raw Announce Team promotes Subway's National Sandwich Day partnership with Feeding America. The offer: Buy any sub and a drink and get a free sub. Plus Subway will donate a meal to Feeding America for each sub purchased.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/fArGgHnUB5M</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/subway-national-sandwich-day-native-ad.jpg</video:thumbnail_loc>
			<video:duration>61</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/coca-cola-hilltop/</loc>
		<video:video>
			<video:title><![CDATA[Coca-Cola 'Hilltop' Commercial (I'd Like to Teach the World to Sing) ]]></video:title>
			<video:publication_date>2016-12-06T00:16:36-06:00</video:publication_date>
			<video:description><![CDATA[According to the ad's creator, the Hilltop commercial portrayed Coca-Cola as "a little social catalyst that can bring people together, talk things over, and sometimes communications get better if you're just sitting over a bottle of Coke and looking people in the eye."]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/KW9cuta7mdE</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/coca-cola-hilltop.jpg</video:thumbnail_loc>
			<video:duration>77</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/nfl-salute-service/</loc>
		<video:video>
			<video:title><![CDATA[NFL 'Salute to Service' Native Advertising ]]></video:title>
			<video:publication_date>2016-12-05T18:15:54-06:00</video:publication_date>
			<video:description><![CDATA[In-program promos of the NFL's Salute to Service initiative, integrated with NFL coverage, on: NFL Fantasy Live (NFL Network), NFL Football (Fox), That Other Pregame Show (CBS), and NFL Game Day Highlights (NFL Network)]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/8CZOlOVxHDI</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/NFL-Salute-to-Service-logo-with-US-Army.jpg</video:thumbnail_loc>
			<video:duration>159</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/ihop-toys-tots/</loc>
		<video:video>
			<video:title><![CDATA[IHOP 'Toys for Tots' Native Advertising ]]></video:title>
			<video:publication_date>2016-12-04T23:55:17-06:00</video:publication_date>
			<video:description><![CDATA[ABC7 Chicago's Holiday Toy Drive is "presented by IHOP" in talk show and news segments. IHOP is featured as the Toys for Tots drop-off location.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/wwwknbn8Hkk</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/ihop-abc7-holiday-toy-drive.jpg</video:thumbnail_loc>
			<video:duration>56</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/kfc-add-hope-campaign-story-hope/</loc>
		<video:video>
			<video:title><![CDATA[KFC 'Add Hope' Campaign: "The Story of Hope" ]]></video:title>
			<video:publication_date>2016-12-04T20:08:36-06:00</video:publication_date>
			<video:description><![CDATA[KFC's Story of Hope commercial features drawings by some of the 100,000 children that the initiative feeds. The ad shows how an undernourished child’s drawing becomes more detailed and colorful when the child is fed by an Add Hope bowl.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/N9AfwW38yl0</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/add-hope-story-of-hope.jpg</video:thumbnail_loc>
			<video:duration>77</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/kfc-add-hope-campaign-world-hunger-day-2015/</loc>
		<video:video>
			<video:title><![CDATA[KFC 'Add Hope' Campaign: "Thank You" (2015) ]]></video:title>
			<video:publication_date>2016-12-04T19:26:20-06:00</video:publication_date>
			<video:description><![CDATA[KFC launched this Add Hope video to coincide with 2015's World Hunger Month. The video reviews progress (meals for 100,000 children every day), thanks customers, and then pivots to asking for additional in-store donations.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/0RGH14jnNFE</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/KFC-Add-Hope-Campaign-World-Hunger-Day-2015.jpg</video:thumbnail_loc>
			<video:duration>77</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/usaa-salute-service/</loc>
		<video:video>
			<video:title><![CDATA[USAA 'Salute to Service' Commercials ]]></video:title>
			<video:publication_date>2016-11-24T23:10:07-06:00</video:publication_date>
			<video:description><![CDATA[Series of 8 USAA 'Salute to Service' cause-marketing commercials: 'Star Spangled Banner', 'Helmet Decal', 'Color Guard', 'Combine Events', 'NFL Boot Camps', 'Challenge Coins', 'Base Visits', and '2016 Pro Bowl']]></video:description>
			<video:player_loc>https://www.youtube.com/embed/wVmW2TTPr3E</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/usaa-nfl-salute-to-service.jpg</video:thumbnail_loc>
			<video:duration>259</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/walmart-american-jobs/</loc>
		<video:video>
			<video:title><![CDATA[Walmart 'American Jobs' Commercial ]]></video:title>
			<video:publication_date>2016-11-04T15:11:28-05:00</video:publication_date>
			<video:description><![CDATA["Here's what we find beautiful: Your service to your country. That's why we're hiring veterans. If you've been honorably discharged, welcome home, you're hired. And here's what we find beautiful: American factories creating American Jobs. That's why we're committing $50 billion more over the next 10 years to buy products made here."]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/BClZ9nOdY7M</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/walmart-american-jobs.jpg</video:thumbnail_loc>
			<video:duration>76</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/walgreens-vitamin-angels-campaign-peek-a-boo/</loc>
		<video:video>
			<video:title><![CDATA[Walgreens 'Vitamin Angels' Campaign: "Peek-a-Boo" Commercial ]]></video:title>
			<video:publication_date>2016-11-04T16:34:17-05:00</video:publication_date>
			<video:description><![CDATA[To help prevent blindness, Walgreens donates 1% of vitamin and supplement sales to Vitamin Angels, which provides "life-changing vitamins" to under-nourished children.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/3HeFDg6WVt8</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/walgreens-vitamin-angels-100-million.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/walgreens-vitamin-angels-campaign-get-vitamins-change-lives/</loc>
		<video:video>
			<video:title><![CDATA[Walgreens 'Vitamin Angels' Campaign: "Get Vitamins. Change Lives" Commercial ]]></video:title>
			<video:publication_date>2016-11-05T00:20:10-05:00</video:publication_date>
			<video:description><![CDATA[Walgreens donates 1% of vitamin and supplement sales to Vitamin Angels, which provides "life-changing vitamins" to children in the US and around the world.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/5aSEEI35uLM</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/walgreens-vitamin-angels-2.jpg</video:thumbnail_loc>
			<video:duration>46</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/major-league-baseball-stands-cancer/</loc>
		<video:video>
			<video:title><![CDATA[Major League Baseball Stands Up to Cancer (October 24, 2014) ]]></video:title>
			<video:publication_date>2016-12-12T12:27:12-06:00</video:publication_date>
			<video:description><![CDATA[MLB players, vendors, fans, and an umpire honor the people in their lives affected by cancer as they hold "I Stand Up for" signs. The native ad announces that Stand Up For Cancer will be featured at the upcoming World Series Game on October 24, 2014.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/FKmPhF2f-9U</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/mlb-su2c-tony-gwynn.jpg</video:thumbnail_loc>
			<video:duration>81</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/mattress-firm-foster-kids-shoe-drive/</loc>
		<video:video>
			<video:title><![CDATA[Mattress Firm 'Foster Kids' Campaign: "Shoe Collection Drive"]]></video:title>
			<video:publication_date>2017-03-06T23:39:02-06:00</video:publication_date>
			<video:description><![CDATA[Mattress Firm supports foster kids via year-round, in-store donation drives, collecting: shoes, money, clothing, pajamas, school supplies and holiday gifts.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/jCgqgVZe-wU</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/03/mattress-firm-foster-kids-shoe-donation.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/mattress-firm-foster-kids-pajama-drive-simone-biles/</loc>
		<video:video>
			<video:title><![CDATA[Mattress Firm 'Foster Kids': "Pajama Drive" Commercial with Simone Biles ]]></video:title>
			<video:publication_date>2017-01-20T12:02:56-06:00</video:publication_date>
			<video:description><![CDATA[Mattress Firm is running two commercials in tandem, both featuring Simone Biles: A standard ad AND a cause marketing ad promoting a pajama drive for foster children. Pajama donations are collected inside Mattress Firm stores..]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/6YhDU9iSkwc</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/01/simone-biles-mattress-firm-pajama-drive.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/dawn-saves-wildlife-one-bottle-equals-one-dollar-donation/</loc>
		<video:video>
			<video:title><![CDATA[Dawn 'Wildlife' Campaign: "1 Bottle = $1 Donation" Commercial ]]></video:title>
			<video:publication_date>2017-01-12T14:09:31-06:00</video:publication_date>
			<video:description><![CDATA[For each bottle of Dawn sold, P&amp;G donated $1 (up to $500,000) split equally between International Bird Rescue Research Center and Marine Mammal Center.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/vpFciDEmjqU</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/01/Dawn-Save-Wildlife-duck-coupon.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/ariel-good-turn-campaign-turn-30/</loc>
		<video:video>
			<video:title><![CDATA[Ariel 'Do a Good Turn' Campaign: "Turn to 30" Commercial ]]></video:title>
			<video:publication_date>2017-01-10T02:16:41-06:00</video:publication_date>
			<video:description><![CDATA[The 'Do a Good Turn' campaign promoted Ariel laundry detergent's "Cool Clean technology" which enabled clothes to be washed effectively at 30° Celsius (86° Fahrenheit)]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/hTfkZGDwKtE</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/01/ariel-laundry-detergent-turn-to-30.png</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/dicks-sportsmatter-campaign-basketball-baseball/</loc>
		<video:video>
			<video:title><![CDATA[Dick's #SportsMatter Campaign: "Basketball and Baseball" Commercial ]]></video:title>
			<video:publication_date>2017-01-07T09:40:50-06:00</video:publication_date>
			<video:description><![CDATA[With the goal of saving youth sports programs, Dick's Sporting Goods Foundation shows how high school basketball and baseball coaches act as mentors to build the character of their players.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/mx70GzT6Bis</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/01/dicks-sporting-goods-sports-matter.jpg</video:thumbnail_loc>
			<video:duration>78</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/dicks-sports-matter-campaign-harlem-lacrosse/</loc>
		<video:video>
			<video:title><![CDATA[Dick's Sports Matter Campaign: "Harlem Lacrosse" Commercial ]]></video:title>
			<video:publication_date>2017-01-06T22:29:48-06:00</video:publication_date>
			<video:description><![CDATA[The Dick's Sporting Goods Foundation showcases 3 players on the Harlem Lacrosse team to demonstrate the importance of saving youth sports programs.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/7X1_9Y4Iei0</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/01/dicks-sporting-goods-harlem-lacrosse.jpg</video:thumbnail_loc>
			<video:duration>78</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/sport-clips-help-hero-operation-uplink/</loc>
		<video:video>
			<video:title><![CDATA[Sport Clips 'Help a Hero' Campaign: "Operation Uplink" Commercial ]]></video:title>
			<video:publication_date>2017-01-04T18:53:53-06:00</video:publication_date>
			<video:description><![CDATA[The TV commercial urges customers to visit a local Sport Clips store to make a donation to Operation Uplink. VFW's Operation Uplink provides free calls home while soldiers are serving overseas.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/B-TZFITahak</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/01/sport-clips-operation-uplink.jpg</video:thumbnail_loc>
			<video:duration>48</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/cabelas-veterans-day-ad-thanksfortheoutdoors/</loc>
		<video:video>
			<video:title><![CDATA[Cabela's Veterans Day Commercial: #ThanksForTheOutdoors ]]></video:title>
			<video:publication_date>2016-12-30T16:36:05-06:00</video:publication_date>
			<video:description><![CDATA[This veterans cause-marketing commercial is a first for Cabela's, but the style of the ad is not. Rather than tout discounts or products, the Cabela's ad portrays the outdoors as a place to experience heartfelt connections (with thanks to veterans for making that possible). On Facebook alone, the ad was viewed more than 1.5 million times, propelled by over 25,000 likes and 7,600 shares.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/ljzykl4RUXs</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/cabelas-thanks-for-the-outdoors.jpg</video:thumbnail_loc>
			<video:duration>47</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/clorox-green-works-natural-potential-csr-girls-in-science/</loc>
		<video:video>
			<video:title><![CDATA[Clorox Green Works #NaturalPotential CSR: "Girls in Science" Commercial ]]></video:title>
			<video:publication_date>2016-12-26T21:33:42-06:00</video:publication_date>
			<video:description><![CDATA[Green Works Founding Scientist Maria Ochomogo is shown mentoring her granddaughter Abigail, captioned as a 'future scientist'. Green Works #NaturalPotential CSR campaign encourages girls to pursue a career in science.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/6eoJVzr9-h4</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/clorox-green-works-girls-in-science.jpg</video:thumbnail_loc>
			<video:duration>90</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/always-saudi-womens-online-march/</loc>
		<video:video>
			<video:title><![CDATA[Always 'Saudi Womens Online March' Case Study ]]></video:title>
			<video:publication_date>2016-10-31T00:18:42-05:00</video:publication_date>
			<video:description><![CDATA[Always wanted to empower Saudi women by giving them a voice. On April 15, Always launched the first ever online march, #MoveForTomorrow, in a country where public demonstrations are banned. Results: 100,000 new Facebook fans; 5,500+ new Instagram followers; 4.6 million social media impressions.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/H5cxK-9Uxt8</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/10/Always-MoveForTomorrow.jpg</video:thumbnail_loc>
			<video:duration>109</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/bell-lets-talk/</loc>
		<video:video>
			<video:title><![CDATA[Bell "Let's Talk" Case Study ]]></video:title>
			<video:publication_date>2016-11-20T01:14:30-06:00</video:publication_date>
			<video:description><![CDATA[To put an end to the stigma of mental illness, Canada's largest telco created Bell Let's Talk in 2011. The initiative aims to sensitize the population while raising funds for mental health. For the fifth year of Bell Let's Talk, a key goal was to offer concrete tools to help change perceptions.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/0qWPhIkqbfw</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/Bell-Lets-Talk.jpg</video:thumbnail_loc>
			<video:duration>147</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/lifebuoy-help-a-child-reach-5/</loc>
		<video:video>
			<video:title><![CDATA[Lifebuoy 'Help a Child Reach 5' Case Study ]]></video:title>
			<video:publication_date>2016-11-26T01:46:17-06:00</video:publication_date>
			<video:description><![CDATA[Lifebuoy aims to change the hygiene behavior of 1 billion consumers globally, thereby helping to reduce rising causes of child mortality. Lifebuoy's 'Help a Child Reach 5' campaign reached 3.2 million people. Users wiped off the dirt about 237,000 times. 800,000 Kenyan Shillings collected. Video shared 1.6 million times. 650,807 mentions on social media. 12% engagement rate.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/5yd45E4m4sc</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/Lifebuoy-help-a-child-reach-5-banner-cropped.jpg</video:thumbnail_loc>
			<video:duration>112</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/elefant-read-tree/</loc>
		<video:video>
			<video:title><![CDATA[Elefant 'Read a Tree' Case Study ]]></video:title>
			<video:publication_date>2016-11-29T00:23:02-06:00</video:publication_date>
			<video:description><![CDATA[Elefant, Romania's biggest online bookseller, used Cause Marketing to encourage readers to reduce the destruction of forests by reading books digitally (concurrently promoting Elefant's e-books). The 'Read a Tree' campaign generated 1.6 million euros of earned media.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/StIetyxR-eg</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/11/Elefant-Read-a-Tree.jpg</video:thumbnail_loc>
			<video:duration>136</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/dawn-saves-wildlife/</loc>
		<video:video>
			<video:title><![CDATA[Dawn Saves Wildlife - Case Study ]]></video:title>
			<video:publication_date>2017-01-10T01:41:19-06:00</video:publication_date>
			<video:description><![CDATA[Dawn Dish Soap is a premium price product, so P&amp;G uses 'Save Wildlife' cause marketing to demonstrate Dawn's product benefits: effective on oil grease yet gentle on hands (and bird feathers).]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/bL07qb1hRu8</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2017/01/dawn-saves-wildlife.png</video:thumbnail_loc>
			<video:duration>247</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/spc-myfamilycan/</loc>
		<video:video>
			<video:title><![CDATA[SPC #MyFamilyCan Case Study ]]></video:title>
			<video:publication_date>2016-12-20T01:28:22-06:00</video:publication_date>
			<video:description><![CDATA[Australia’s largest fruit processor, SPC, created the #MyFamilyCan campaign to urge Australians to #BuyHomeGrown. The fruit processor overhauled its SPC and Ardmona brands by featuring photos of Aussie farmers on the labels of its canned fruit.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/_0P9NvnI3Yk</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/0p9nvni3yk.jpg</video:thumbnail_loc>
			<video:duration>152</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/tide-loads-hope/</loc>
		<video:video>
			<video:title><![CDATA[Tide 'Loads of Hope' Case Study ]]></video:title>
			<video:publication_date>2016-12-19T00:27:55-06:00</video:publication_date>
			<video:description><![CDATA[Tide Loads of Hope is a disaster relief program. Tide provides a free laundry service for victims in need. After a major hurricane, flood, or wildfire, Tide brings in its signature Loads of Hope truck -- which is a free laundromat on wheels.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/lnmvXSYt98c</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/tide-loads-of-hope-free-laundry.jpg</video:thumbnail_loc>
			<video:duration>141</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/samsung-memory-recaller/</loc>
		<video:video>
			<video:title><![CDATA[Samsung 'Memory Recaller' Case Study ]]></video:title>
			<video:publication_date>2016-12-18T23:15:00-06:00</video:publication_date>
			<video:description><![CDATA[Samsung worked with Alzheimer experts and psychologists from Praram 9 Hospital to build Memory Recaller -- a mobile app. The app uses a phone's camera and facial recognition system to identify the person standing in front of the Alzheimer patient, conveying that information via headphones.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/sAp_vQjXxW0</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/samsung-memory-recaller.png</video:thumbnail_loc>
			<video:duration>138</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/plume-labs-pigeon-air-patrol/</loc>
		<video:video>
			<video:title><![CDATA[Plume Labs 'Pigeon Air Patrol' Case Study ]]></video:title>
			<video:publication_date>2016-12-17T17:28:20-06:00</video:publication_date>
			<video:description><![CDATA[Plume Labs launched the Pigeon Air Patrol to deliver localized air-pollution data in an engaging and newsworthy way. Tiny air pollution sensors mounted in "pigeon backpacks" monitored air quality and reported the results on Twitter in real time.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/azAvor72l0w</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/pigeon-air.jpg</video:thumbnail_loc>
			<video:duration>137</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/kfc-wall-hope/</loc>
		<video:video>
			<video:title><![CDATA[KFC 'Wall of Hope' Case Study ]]></video:title>
			<video:publication_date>2016-12-04T09:16:30-06:00</video:publication_date>
			<video:description><![CDATA[KFC created the Wall of Hope: A 1.8 meter high, 150 meter long, steel structure consisting of 5,500 empty bellied childlike figures. Donors filled the children's bellies with coins, demonstrating how every cent of each donation went directly to providing food for a child.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/5IOk7U9Q7x8</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/KFC-Wall-of-Hope.jpg</video:thumbnail_loc>
			<video:duration>118</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/kfc-add-hope/</loc>
		<video:video>
			<video:title><![CDATA[KFC 'Add Hope' Case Study ]]></video:title>
			<video:publication_date>2016-12-02T12:54:06-06:00</video:publication_date>
			<video:description><![CDATA[KFC's 'Add Hope' campaign collects donations in-store to fund meals for undernourished children. Consumers say that they're more likely to buy from KFC because of Add Hope, which contributes to KFC being voted a top brand in South Africa (where the Add Hope campaign started).]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/iJwzu6vtjYY</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/add-hope-logo.png</video:thumbnail_loc>
			<video:duration>133</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/case-study/kfc-journey-hope/</loc>
		<video:video>
			<video:title><![CDATA[KFC 'Journey of Hope' Case Study ]]></video:title>
			<video:publication_date>2016-12-01T11:13:16-06:00</video:publication_date>
			<video:description><![CDATA[As part of KFC's "Add Hope" donation-collection campaign, KFC teamed with adventurer Riaan Manser for a Journey of Hope. KFC sought to increase awareness of the crippling effect of hunger on South Africa's children (while increasing consumer walk-in traffic to KFC's stores).]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/d-S7SuxfeOg</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/KFC-Journey-of-Hope-logo.jpg</video:thumbnail_loc>
			<video:duration>137</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/subway-sandwich-day-native-ad-nfl-football/</loc>
		<video:video>
			<video:title><![CDATA[Subway 'Sandwich Day' Native Ad on NFL Football ]]></video:title>
			<video:publication_date>2016-12-10T23:28:26-06:00</video:publication_date>
			<video:description><![CDATA[This Subway-sponsored segment of NFL Football features Subway's National Sandwich Day promotion, including a close-up of a Subway meal for more than 20 seconds. Meanwhile, James Brown narrates: "Subway invites you to help them create the biggest single-day meal donation in Feeding America's history."]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/ohdyZgP4iec</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/ohdyzgp4iec.jpg</video:thumbnail_loc>
			<video:duration>50</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/mastercard-native-ad-standup2cancer-telethon/</loc>
		<video:video>
			<video:title><![CDATA[MasterCard 'Stand Up to Cancer' Campaign: S↑2C Telethon 2016 ]]></video:title>
			<video:publication_date>2016-12-11T09:44:55-06:00</video:publication_date>
			<video:description><![CDATA[In this StandUp2Cancer telethon segment, Eric Stonestreet joins MasterCard employees, all wearing shirts co-branded with the logos of MasterCard and StandUp2Cancer. The telethon aired simultaneously on multiple networks and cable channels.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/XfpVdqwjFys</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/xfpvdqwjfys.jpg</video:thumbnail_loc>
			<video:duration>68</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/mastercard-stand-cancer-world-series-2012/</loc>
		<video:video>
			<video:title><![CDATA[MasterCard 'Stand Up to Cancer' Campaign: World Series 2012 ]]></video:title>
			<video:publication_date>2016-12-11T22:03:43-06:00</video:publication_date>
			<video:description><![CDATA[During the 2012 World Series, MasterCard makes an on-field, in-game presentation of a $4.1 million 'debit card' to Stand Up To Cancer. The donation represents the proceeds from MasterCard's Dine and Be Generous campaign. One cent was contributed for each MasterCard transaction over $10 between July 10 to September 28, 2012.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/bwHbptIxs9Y</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/mastercard-su2c-2012-world-series.jpg</video:thumbnail_loc>
			<video:duration>53</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://causemarketing.net/commercial-gallery/mastercard-stand-cancer-campaign-world-series-2016/</loc>
		<video:video>
			<video:title><![CDATA[MasterCard ‘Stand Up to Cancer’ Campaign: World Series 2016 ]]></video:title>
			<video:publication_date>2016-12-12T13:28:51-06:00</video:publication_date>
			<video:description><![CDATA[During the 2016 World Series, MasterCard continued its 7-year tradition of making an on-field, in-game presentation of a $4 million 'debit card' to Stand Up To Cancer. The donation represented the proceeds from MasterCard's Priceless Conversations campaign.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/dEim3V5JgvI</video:player_loc>
			<video:thumbnail_loc>https://causemarketing.net/wp-content/uploads/2016/12/deim3v5jgvi.jpg</video:thumbnail_loc>
			<video:duration>213</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://causemarketing.net/author/michaelorgan/">michaelorgan</video:uploader>
		</video:video>
	</url>
</urlset>
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