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"I Prefer 30°" Celcius: Consumer Messages to Reduce Carbon Emissions
2016 Cone Communications Millennial Employee Engagement Study
Analysis of Stakeholder Value Derivation through Corporate Social Responsibility for Business Growth and Society's Collateral Benefits
Cause Marketing -- Definition
Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior
Communicating Social Responsibility Efforts
Consumer Behavior Based on Brand Sensitivity and CSR Activity Type
Corporate Social Responsibility and Systematic Risk of Restaurant Firms: The Moderating Role of Geographical Diversification
Corporate Socio-Political Involvement: A Reflection of Whose Preferences?
Corporate Sustainable Business Practices and Talent Attraction
CSR, Relationship Quality, Loyalty and Psychological Connection in Sports
Demonstrating a Lack of Brand/Cause Effects on Point-of-Sale Donations
Do Investors Appreciate Information about Corporate Social Responsibility? Evidence from the Polish Equity Market
Exploring the Effective Restaurant Cause-Related Marketing Ad: The Moderating Roles of Advertising Types and Social Causes
Factors Affecting Donations in U.S. Retail Stores: A Conceptual Framework
Framing CSR Fit: How Corporate Social Responsibility Activities are Covered by News Media
Impact on Perceived CSR by Providing Healthful Foods and Nutrition Information
Masters of Disasters? How Societies Benefit from Corporate Disaster Aid
One For Me, One For You: Cause Marketing with Buy-One Give-One Promotions
The Angel-Halo Effect: How Increases in Corporate Social Responsibility and Irresponsibility Relate to Firm Performance
The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products
The Effects of Green Image of Retailers on Shopping Value and Store Loyalty
The Effects of Sport Organizations’ Communication of Corporate Social Responsibility on Consumers
The Impact of Corporate Reputation on Brand Attitude and Purchase Intention
The Influence of a “Green” Loyalty Program on Service-Encounter Satisfaction
Unpacking the Halo Effect: Reputation and Crisis Management
What's in a Name? The Impact of Fair Trade Claims on Product Price
When Corporate Social Responsibility Increases Performance: Exploring the Role of Intrinsic and Extrinsic CSR Attribution

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