The Cause Marketing Media Gallery showcases examples of both earned media and sponsored placement in news and current events programming. The gallery demonstrates how media relations can combine a good ‘hook’ with content packaging to secure enviable earned media for cause marketing campaigns.
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Medela's #MomsUnite4Milk on 'The View' -- Native Advertising
Cause Marketing -- Definition
Sport Clips 'Help A Hero' VFW Scholarships: Native Ad on Hiring America
Sport Clips 'Help A Hero' VFW Scholarships: Native Ads on ESPN
MasterCard Donates $4 Million to SU2C at the 2016 World Series
MLB Stands Up To Cancer on October 24th - Native Ad
MasterCard Donates $4 Million to SU2C at the 2012 World Series
MLB 'Native Ad' at the StandUp2Cancer Telethon
Disney Store 'Toys for Tots' Native Ad
Coldwell Banker 'Adopt a Pet' Native Ad
MasterCard 'Native Ad' at the StandUp2Cancer Telethon
CVS Health 'Native Ad' at the StandUp2Cancer Telethon
Bristol-Myers Squibb 'Native Ad' at the StandUp2Cancer Telethon
Subway 'National Sandwich Day': Native Ad on NFL Football
NFL 'Salute to Service' Native Ad
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