The Cause Marketing Museum features curated cause marketing case studies, the cause advertising gallery, and a showcase of CSR media partnerships (both sponsored and earned).
Advertising Gallery
Browse the Cause Marketing Ad Gallery by clicking on any of the topics…
- Business Goal: Advocacy, Defense, Goodwill, Purpose-Driven Product, Sales
- Cause: Act of Kindness, Animal Welfare, Children, Crisis Response, Diversity, Education, Environment, Health, Human Rights, Neighborhood, Overseas, Patriotism, Poverty, Safety, Veterans, Women and Girls
- Tactics: Awareness Symbol, Benefit Demonstration, Celebrities, Conspicuous Philanthropy, Contextual Advertising, Customer Affinity, Direct Benefits, Donation Collection, Experiential Marketing, Gamification, Holiday Spirit, Incentivized Behavior Change, Integrated Branding, Native Advertising, Nostalgia, Partnerships, Poster Child, Product-Cause Fit, Save for Doing Good, Social Media, Sustainable Business Practices, You buy. We’ll give., You engage. We’ll give.
Case Study Gallery
Browse Cause Marketing case studies by clicking on any of the topics…
- Business Goal: Advocacy, Defense, Goodwill, Purpose-Driven Product, Sales
- Cause: Act of Kindness, Animal Welfare, Children, Crisis Response, Diversity, Education, Environment, Health, Human Rights, Neighborhood, Overseas, Patriotism, Poverty, Safety, Women and Girls
- Tactics: Benefit Demonstration, Celebrities, Conspicuous Philanthropy, Contextual Advertising, Customer Affinity, Direct Benefits, Donation Collection, Experiential Marketing, Gamification, Incentivized Behavior Change, Integrated Branding, Media Relations, Native Advertising, Nostalgia, Poster Child, Product-Cause Fit, Social Media, You buy. We’ll give., You engage. We’ll give.
What is Cause Marketing?
Cause Marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. Or, more colloquially, Cause Marketing is defined as doing well by doing good. These definitions reflect CauseMarketing.com’s focus: We view cause marketing from the perspective of marketing executives and directors of corporate social responsibility at for-profit companies.